Why Become Your Own Boss (and Why Not)?

The prevailing trend today is that nearly everyone is seeking a get-rich-quick strategy in life as everyone tries to find their own version of the American Dream. One of the most popular interpretations of this dream is that a self-made man is his or her own boss and takes in life at his or her own pace.

Well some of this is true and some not-so-true. There are plenty of self-made people out there who’ve founded their own business and are relatively successful by most measures and are happy with what they’ve made. For every success story though, for every well-off person who’re generally satisfied with what they’ve managed to found, there are five who’ve aimed for the same thing and have fallen short.


Assessing the Worth

There’s a certain allure of answering to no one else but yourself, to having yourself as the last guy up the chain. We’ve grown in a society that rewards risk taking and savvy deal-making – some even say we’re brainwashed into said society.Not everyone can be a Martha Stewart, an Oprah or a Bill Gates as not everyone can have a near-miraculous combination of outside factors and opportunities coupled with the skill to exploit them. For some, being just ‘enough’ of a success is good enough.

This is where it gets a little bit hairy as being good enough at something is still pretty hard sometimes. It may seem like people who’re their own boss would be free of the deadlines and stress that came with paper-pushing but in reality the self-made man is pretty much still a slave to his own success.

This is not to say business owners are suffering in the same manner as the blue-collar workers that are usually of their employ. It’s that their lives are just as much dictated by market forces and costumer demands as anyone – the mere fact they can probably afford to sleep longer and come in late to the office every now and again matters little in the grand scheme of things.


It’s Still a Great Job

Now don’t let that put you off, there are a great many advantages still to having your own business but they may not be the same as what is regularly thought.One of the best arguments for self-employment is how it builds character as it forces one to develop a keener sense towards the attitudes of others. This is primarily the reason why millionaires tend to be less stuffy than the managers and supervisors that work for them.

Well the above wouldn’t really seem to be that big a deal for some as building a better character is probably the last thing on anyone’s mind when they’re facing economic hardship.Another argument made for founding your own business is that there’s no point in not doing it as the country’s laws and other safeguards have already been setup in favor of the small-time business startup. One can take risks and come out worse for wear but can be confident that he’ll be able to get back up after a while as long as he keeps his wits about him.…

Keeping Brand Familiarity

One of the best tricks to marketing is the association of whatever product or service you’re trying to sell customers is said product or service’s accepted ubiquity within a certain market.This type of “brand-monopoly” is primarily achieved through being first to a certain market. This is usually evident when a product’s brand name is taken as the name for the general product itself.Not every marketer or product can be the first in a market so as to dominate it to a point where this situation can manifest but there are some ways to keep a late-arrival competitive.


Be Aggressive

There’s a certain degree of visibility generated from a catchy name or a jingle as they’ve always been associated with a mnemonic urge in humans. Large marketers know this and have spent billions in coming up with easy-on-the-ears jingles and songs for almost any type of product imaginable.

As the primary product may have not taken root in the local vernacular yet, one up-and-coming competitor may always try to go for gold and snatch the throne as long as they have a bit of an edge in marketing.

The best example of this would probably be the dominance of Oreo over Hydrox (Hydrox is older and, as some would argue, tastier than Oreo), such to a point where Hydrox was labelled as an imitator of Oreo. All this just because the name “Oreo” rolled off one’s tongue better and sound a bit more appetizing than “Hydrox”.


Remain Consistent

Once you have got considerable brand recognition among a region or demographic, be sure to remain familiar so as to maintain your primary advantage is said market: visibility.Other companies may try to subsume this identity like following a similar color scheme to your product but this is usually avoidable with constant updates to the image but with a consistent theme.

There’s a reason why we associate Coke and Pepsi with Red and Blue respectively – they’ve settled on their brand’s image and are aggressively carrying out marketing campaigns centered around those images.Consistency and a need for constant renewal may seem like an oxymoron but let me explain.

Consistency stems from a certain instantly-recognizable positive image that one embraces within one’s product and has figured to not change drastically. Constant renewal or updating is going to be centered around the parts of a product that are of no immediate consequence, like an unloved mascot or an ill-received spokesperson.It’s these two things that’ll keep one edging out the competition as long as much though it put into the marketing side of the business.

The only time these two things shouldn’t be maintained and where a major re-imaging should be acceptable would be a drastic need to break-away from the previous image. One example of this is a potentially business-breaking scandal or controversy that’ll pain the old product-image in a negative light. This is a perfect example of where visibility and product-image can ruin someone due to the very nature of how ubiquitous they are.…

The Benefits of High Speed Manufacturing  and Chiron Automation, CNC Machining Centres, Turnkey Projects and Flexline

Following the success of the ‘Chiron Study Tour of 98′, in late June we visited the Chiron manufacturing plant in Germany for an informative, relaxing and enjoyable weekend entertaining 20 companies, made up of clients and prospects many accompanied by their partners – and including a visit to the Chiron factory in Tuttlingen, Germany.

The weekend began for many on the Thursday evening at a hotel near Heathrow, with a meal followed by a few drinks. It was a chance to get to know each other and talk about the forthcoming trip. The remaining guests joined us early Friday morning for the flight to Zurich, then onto the Sternen Hotel, set in the wonderful scenic countryside of Kirchen Hausen.

On the Friday evening, a traditional German restaurant serving authentic cuisine was enjoyed at a spectacular mountain location, providing breathtaking views of the surrounding countryside. Over dinner we were able to meet with the Chiron Germany team, enjoying discussions on the interaction and synergy between Chiron UK and Chiron Germany as well as gaining an understanding and appreciation of all the guests’ different areas of business.

Following a leisurely Saturday breakfast, when we reflected on our attempts to
exhaust the local wine and beer supply the night before, the party split into two. The womenfolk visited the beautiful lakeside town of Konstanz, with shopping, sight-seeing and lunch at a café bar. The factory tour guests were taken to the Chiron premises at Tuttlingen for seminars and demonstrations, a part of the trip that was ably summed up as
‘inspiringly impressive’ by, John Gall, operations director at British Flyreels, a Chiron user.
The main event was the seminar discussing state-of-the-art manufacturing techniques, including dry machining, the benefits of high speed manufacturing  and Chiron automation, CNC machining centres, turnkey projects and Flexline.

Discussions centred on the advantages and benefits of ‘lean’, ‘agile’ and ‘flexible’ techniques for batch, mid and high-volume manufacturing as well as Chiron’s latest technology, dry machining.

The guided tour, which followed, showed actual case studies involving Chiron machines from around the world, and live demonstrations of major turnkey projects reaching
completion in the assembly and pass-off units at Tuttlingen and the Flexline

“While seeing the full product range together was very interesting,” commented Tony Forster, operations director at Chiron customer, Newton Aycliffe-based Sloman Engineering, “equally impressive was the scope in which Chiron is involved in customer applications.”

The two groups reconvened in the evening for a gala dinner at the hotel. A perfect finish to what was hopefully an informative and interesting day for the gentlemen, and a relaxing and enjoyable few hours for the ladies (all of whom appeared to be fairly restrained with their credit cards in the boutiques and designer clothes stores!).

The ’99 Study Tour’ was an overwhelming success and enjoyed by all. Alec Watts, chief executive of precision engineering company 0xford Engineering, spoke for all the guests when he said:

“The tour wasvery stimulating and thought provoking in many ways. Chiron obviously
does a thorough job of everything, facing every issue in a pragmatic way.”Chiron very muchlooks forward to next year’s ‘Study Tour 2000’.

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